School Marketing Services
School marketing services can be a complex landscape to navigate without the right guidance, expertise, and tools. And, digital marketing is often an unknown world for any school to dive into without needing help – which is where Digithrive for Schools comes in.
Our team of print and digital experts use best-in-class digital marketing platforms to make it easy for your business to thrive on and offline.
Facebook & Instagram Advertising
Media Planning & Buying
Video & Photography Production
Search Engine Optimisation (SEO) is the practice of increasing both the quality and quantity of your school website traffic, as well as exposure to your school’s brand, through organic search engine results.
How does SEO work?
Search engines use bots to gather information about all the content they can find on the internet. These bots start their journey on a known page, then follow internal and external links to and from those pages.
These links and the content on the pages help these bots to understand what each page is about, and how it is connected to all of the other pages within the search engine’s database.
When someone searches for something, the search engine uses an algorithm to pull out the content that it believes will best answer the question – these organic results include blogs, articles, web pages, and niche types of content, such as information about the education sector.
Get found by more customers online
By using bespoke keywords on your school website, SEO can help your school rank higher in search engines, which in turn will bring more qualified potential parents to your site.
At Digithrive, our experts understand the ins and outs of this tricky topic and are able to ensure that your website is fully optimised and ready to appear at the top of search results.
Facebook & Instagram Advertising
Facebook and Instagram offer inspiring and seamless ways to tell the story of your school. As social media platforms, their reach for organic content is incredible, but combining great content with the advertising options and analytics helps you to reach an extremely targeted audience of both parents and pupils.
What is Facebook Advertising?
Facebook Advertising is paid messaging that businesses place on Facebook. They can appear in the Facebook feed, in Messenger, and on non-Facebook apps and websites. The advertisements are available in numerous formats, including single images, videos, slideshows, and more.
You can target your audience, use a specific link that sends them to your school website, and measure which advert brought in the most traffic to your specified link. Our team will create specialist education branding and content for these ads, to ensure that the right prospective parents see the right advertisements.
What is Instagram Advertising?
Instagram advertising is a method of paying for content to be posted on the platform in order to reach a larger audience. You can choose images, videos, slideshows, and other formats to advertise with, much like you would with Facebook.
Instagram also offers you the option to turn any of your posts on the platform into advertisements, creating custom content in an instant, and you can target specific, niche audiences such as prospective parents, current parents, and even prospective teachers.
Digithrive For Schools is a social-savvy marketing agency, and we can help you tell a compelling story by running adverts across both platforms to help your school generate new leads and connect with your audience.
Google Advertising is an online advertising platform that allows you to display advertisements to web users in the search results of Google and on non-search websites, mobile apps, and videos.
How does Google Advertising work?
Google Ads are shown with the “Ad” label on the search results and are seen at the top and bottom of the page. These ads are shown based on the keywords that businesses choose (and bid on) that are relevant to their offerings, and that consumers are most likely to use when searching for their product or service.
The ad can lead people to school websites or to specific landing pages for open days or events.
This bid is combined with a Quality Score assigned by Google, which is based on the quality of your potential ad. This score helps Google to choose which ads appear in the search engine results. When someone clicks your ad, you will pay a set cost for each click, known as the Cost Per Click.
How can we help you?
As a leading digital agency for schools, we can help you understand the sometimes-complicated world of Google Advertising and will create a Google Ads brand strategy that focuses on your bespoke marketing goals and that meets your budget needs.
We will target your ads using specific keywords, locations, and demographics so that the leads generated from the advertisements are the exact right audience for your school marketing goals.
Because Google Ads are trackable, we can analyse any action taken on the ads, see which ones are performing well and which are not, and guide you in where to invest in your campaigns.
Content marketing is the creation and sharing of material such as videos, blogs, and social media posts online with the goal of sparking an interest in your school and building your authority in your field.
We love content
Content marketing is the core of Digithrive for Schools and forms a fundamental part of the services we offer to our clients. We include copywriting, graphic design, and digital design services with the final product of each being carefully constructed to support your branding or marketing needs.
A creative content strategy is all about putting the right content in front of the right audience, at the right time. And all of this is impossible without the right expertise! But with Digithrive by your side, your content will stand head and shoulders above the rest.
We have years of hard work behind us that bolsters all of our decision making, whether it be performing a complete brand review to create refreshed content or developing a content calendar to communicate with your audience on social media.
Media Planning & Buying
The goal of media buying and planning is to place your ads in front of your ideal audience at the right time, place, and context within their journey with your school.
How do we implement media planning and buying?
By identifying your school’s ideal audience through comprehensive research, the Digithrive team gains an in-depth understanding of their interests and preferences, to guide us to plan when and where to place ads when your audience is most receptive to your message.
To increase traffic to your website, we will develop and promote media content that is targeted to your audience, their needs, and their stage in their journey with your school. This ensures that good quality leads are engaging with your school’s brand and that valuable traffic is being sent to your website.
Our print design and print management services help you to promote your school offline with a design that clearly reflects your brand.
Print is not dead!
Print is not dead, despite what many an agency will have you believe; flyers, brochures, and even magazines still play a vital role in marketing for schools. You can easily tie your digital branding into your print collateral for a comprehensive brand experience for your parents, students, and staff.
We can create artwork for your school for whatever you may need, from leaflets and pamphlets to customised prospectus documents and banners to featured adverts in our beautifully designed education magazine.
We have a large number of printed magazines in which you can be featured in and delivered through the doors to thousands of prospective parents up and down the country.
Digithrive produces over 4 million publications each year, and that figure is growing rapidly! Our Absolutely magazine portfolio encompasses all stages of life, including Education titles, and we have a contract publishing sector where we produce luxury magazines for our clients that meet and exceed the needs of any project.
Absolutely Education is our scholastic website and magazine that covers all aspects of independent education in the UK, including news, opinions from industry insiders, and helpful guides for teachers, parents, and even students.
Absolutely Mama is our lifestyle website and magazine for new mums and their many needs and interests – an excellent target market for primary schools or nurseries.
Absolutely London is an entertainment and restaurant review website and magazine provided for many prospective parents across the Greater London area.
Our magazines are created by education experts, backed by stunning graphic design and leading copy. They are distributed at the Independent Schools Show London, to selected WHSmith stores and to school Heads in London, and the Home Counties.
Video & Photography Production
With unique, customised visual communications designed specifically for your school, you can engage, inspire and inform your audience.
Why your school needs custom video and photo content
Using stock images of students who do not attend your school, or of buildings that do not exist on your grounds can cause your website to be misleading to potential parents. Images and videos portraying your institution help to accurately showcase why your school is the best choice for their needs.
Our creative experts will work with you to deliver high-quality videos and photographs suitable for your target audience on any topic, from educating parents about your school’s mission and values, to speaking to new staff about their daily life at your school.
We’ll walk you through the whole process, from start to final production and delivery.
At Digithrive For Schools, we deliver regular reports on all of your channels to extract meaningful data to improve our creative and strategic objectives, and to discover opportunities to increase conversions and optimise ROI.
What is data-driven marketing?
Using analytical tools, we can report on how your digital collateral performs and the type of people that visit. This gives us a complete and informed view of what can be achieved through online marketing best practices.
Our user-friendly reporting software will help you to access, view, analyse, and report on all of your school’s marketing campaigns while making a historical comparison across all marketing platforms. You can streamline and automate the process, saving time and successfully achieving your ROI goals.
A comprehensive marketing strategy directs all collateral towards your ultimate goal, helping you to focus on achieving your desired results in a realistic time frame. We provide holistic and easy to follow school marketing services.
How do we develop a marketing strategy?
As an experienced agency, we know that groundwork makes the dream work – and your marketing strategy is the groundwork you (and we) need to make your school marketing dreams flourish.
Our comprehensive marketing strategy includes competitor analysis to see what other schools in your area or industry are doing, analysing your current content and website design to uncover any issues that we can fix, and identifying your unique selling points to highlight in your content.
From here, we develop a marketing strategy and bespoke marketing campaigns that cover multiple digital channels that align with your business goals.