%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20none;%20}%20.st1%20{%20clip-path:%20url(%23clippath);%20}%20%3c/style%3e%3cclipPath%20id='clippath'%3e%3crect%20class='st0'%20width='362.8'%20height='103.7'/%3e%3c/clipPath%3e%3c/defs%3e%3cg%20class='st1'%3e%3cpath%20d='M362.3,68.6c-.2-3.7-3.2-6.1-6.5-6.1s-6.7,2.7-6.7,6.2,1.2,4.7,5.2,6c2.7.9,3.8,1.3,3.8,2.7s-.9,2-2.2,2-2.2-.7-2.6-2.6h-4.9c.3,4.8,3.7,6.9,7.5,6.9s7-3,7-7-1-4.6-5.7-6c-2.9-.8-3.3-1.3-3.3-2.2s.8-1.7,1.8-1.7,1.7.7,1.9,1.7h4.7ZM345.8,56.6h-4.8v26.6h4.8v-26.6ZM327.6,79.4c-3.4,0-5.9-2.9-5.9-6.2s2.6-6.3,5.8-6.3,5.8,3.1,5.8,6.3-2.4,6.2-5.8,6.2M327.6,83.8c6.1,0,10.6-4.7,10.6-10.7s-4.5-10.6-10.6-10.6-10.6,4.9-10.6,10.7,4.8,10.6,10.6,10.6M304.6,79.4c-3.4,0-5.9-2.9-5.9-6.2s2.6-6.3,5.8-6.3,5.8,3.1,5.8,6.3-2.4,6.2-5.8,6.2M304.6,83.8c6.1,0,10.6-4.7,10.6-10.7s-4.5-10.6-10.6-10.6-10.6,4.9-10.6,10.7,4.8,10.6,10.6,10.6M291.1,83.2v-12.2c0-6.8-5.3-8.4-7.7-8.4s-3.7.7-5.2,2.1v-8.1h-4.8v26.6h4.8v-10.3c0-4,1.3-5.9,4-5.9s4.1,1.7,4.1,5.9v10.4h4.8ZM265,76.7c-1,1.6-2.4,2.8-4.4,2.8-3.4,0-6-2.7-6-6.3s2.4-6.3,5.8-6.3,3.6,1,4.6,2.9h5.4c-1.5-4.6-5.5-7.3-10-7.3s-10.6,4.8-10.6,10.6,4.7,10.7,10.6,10.7,8.3-2.6,10-7.2h-5.4ZM247.2,68.6c-.2-3.7-3.2-6.1-6.5-6.1s-6.7,2.7-6.7,6.2,1.2,4.7,5.2,6c2.7.9,3.8,1.3,3.8,2.7s-.9,2-2.2,2-2.2-.7-2.6-2.6h-4.9c.3,4.8,3.7,6.9,7.5,6.9s7-3,7-7-1-4.6-5.7-6c-2.9-.8-3.3-1.3-3.3-2.2s.8-1.7,1.8-1.7,1.7.7,1.9,1.7h4.7ZM218,83.2v-11.4c0-3,1.5-4.5,4.4-4.6v-4.6h-.1c-2.3,0-3.3.6-4.6,2.4h0v-1.8h-4.4v20h4.8ZM199.5,79.4c-3.4,0-5.9-2.9-5.9-6.2s2.6-6.3,5.8-6.3,5.8,3.1,5.8,6.3-2.4,6.2-5.8,6.2M199.5,83.8c6.1,0,10.6-4.7,10.6-10.7s-4.5-10.6-10.6-10.6-10.6,4.9-10.6,10.7,4.8,10.6,10.6,10.6M184.9,83.2v-15.7h2.8v-4.2h-2.8c.1-1.8.6-2.5,3.1-2.5v-4.7h-1.3c-2.4,0-6.2,1.5-6.5,7.2h-1.7v4.2h1.7v15.7h4.8Z'/%3e%3cpath%20d='M319.5,34.1c.8-3.1,3-4.6,5.6-4.6s5,1.7,5.4,4.6h-11ZM335.2,38c.2-.9.3-1.7.3-2.4,0-5.8-4.5-10.4-10.3-10.4s-10.5,4.8-10.5,10.7,4.5,10.6,10.5,10.6,8.3-2.9,9.6-6.9h-5c-1,1.8-2.6,2.6-4.6,2.6-2.9,0-5.1-2.3-5.5-4.1h15.5ZM300.8,45.8l14.2-20h-5.7l-7.9,11.3h0v-11.3h-4.8v20h4.2ZM292.8,25.9h-4.8v20h4.8v-20ZM292.8,19.2h-4.8v4.4h4.8v-4.4ZM281.6,45.8v-11.4c0-3,1.5-4.5,4.4-4.6v-4.6h-.1c-2.3,0-3.3.6-4.6,2.4h0v-1.8h-4.4v20h4.8ZM272.6,45.8v-12.2c0-6.8-5.3-8.4-7.7-8.4s-3.7.7-5.2,2.1v-8.1h-4.8v26.6h4.8v-10.3c0-4,1.3-5.9,4-5.9s4.1,1.7,4.1,5.9v10.4h4.8ZM249.3,45.8v-15.7h2.9v-4.2h-2.9v-6.7h-4.8v26.6h4.8ZM240.7,25.9h-4.8v20h4.8v-20ZM240.7,19.2h-4.8v4.4h4.8v-4.4ZM222.2,42.1c-3.5,0-6-3-6-6.4s2.7-6.1,5.8-6.1,5.9,3,5.9,6.1-2.4,6.4-5.7,6.4M228.3,43.4c-.3,3.8-2.8,6.2-6.1,6.2s-3.6-.6-4.9-2.2h-5.5c1.6,4.1,5.6,6.6,10,6.6s10.9-4.2,10.9-11.4v-16.7h-4.6v2.4h0c-1.4-2.2-3.8-3.1-6.4-3.1-5.6,0-10.2,4.8-10.2,10.5s5.1,10.8,10.2,10.8,5-.9,6.5-3.2h0ZM208.3,25.9h-4.8v20h4.8v-20ZM208.3,19.2h-4.8v4.4h4.8v-4.4ZM189.8,42.1c-3.3,0-5.9-2.9-5.9-6.4s2.8-6.1,5.9-6.1,5.9,3,5.9,6.3-2.7,6.3-5.9,6.3h0ZM200.1,45.8v-26.6h-4.8v8.4c-1.8-1.8-3.5-2.4-5.9-2.4-5.3,0-10.3,4.3-10.3,10.7s4.6,10.6,10.2,10.6,5.1-1.1,6.4-3.1h0v2.4h4.4Z'/%3e%3cpath%20d='M149.5,38.3c-.6-11.6-10-19.4-20.6-19.4s-21.2,8.4-21.2,19.6,3.8,14.9,16.4,18.9c8.7,2.8,12,4.2,12,8.7s-2.8,6.4-6.8,6.4-7.1-2.3-8.3-8.1h-15.5c.9,15.2,11.9,22,23.7,22s22.1-9.5,22.1-22.1-3.2-14.7-18-19c-9.1-2.6-10.4-4-10.4-7s2.6-5.5,5.8-5.5,5.2,2.2,6,5.5h14.8ZM93.6,103.7v-49.8h8.9v-13.4h-8.9c.3-5.8,1.9-7.9,9.7-7.9v-14.9h-4.1c-7.5,0-19.6,4.9-20.7,22.8h-5.4v13.4h5.4v49.8h15.2ZM33.8,72.5c-10.5,0-18.7-9.1-18.7-20.3s9-19.4,18.6-19.4,18.8,9.3,18.8,19.8-8.4,19.8-18.7,19.8M66.6,84.3V0h-15.2v26.7c-5.6-5.6-11.2-7.7-18.8-7.7C15.8,18.9,0,32.7,0,52.8s14.6,33.6,32.3,33.6,16.1-3.4,20.2-9.8h.2v7.7h13.9Z'/%3e%3c/g%3e%3c/svg%3e)
THE BRIEF
Eaton Square were struggling to understand the performance of their PPC and paid social campaigns, which were both set up and managed by another agency. After an initial consultation and review, we recommended a different approach to their digital marketing.
We developed a multi-channel campaign targeting a highly defined and unique audience. By using Facebook pixels we created ‘lookalike audiences’ using the school’s website data which was then layered with our readership data, to create the perfect audience profile to target.