Digithrive for Schools
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Case study

St Benedict's

  • Content Marketing
  • Facebook & Instagram Advertising
  • Google Advertising
  • Paid Advertising
  • Print Design
  • Print Marketing
  • SEO
The results
Impressions
612kImpressions
Clicks
10.5kClicks
ROAS
18.9kROAS

THE BRIEF

St Benedict’s was looking for support in driving their open day sign-ups in the latter half of 2022.

Creating a full-funnel campaign, we harnessed the leverage and data of our years of digital expertise and print advertising. We attracted prospective students and parents to sign up for one of their selected open days.

With the unique blend of upper-funnel activity to drive awareness before implementing lead generation around core open days, we ensured that our audience was engaged throughout the process.

Then draw them back in with carefully crafted lower-funnel and retargeting ads.

The result was that St Benedict’s had a very successful open day, with 251 conversions.

We worked with the Digithrive Team from June 2022 through to January 2023 to further support the School’s marketing strategy and admissions lead generation.

Working with the Digithrive team, I found them to be very knowledgeable, efficient and flexible with excellent industry knowledge. With the support of this campaign, we have seen an application increase for September 2023 admission.

I would absolutely recommend the team and Digitrhive to support your school’s marketing strategy.

Tara George, Development & Alumni Engagement Director, St Benedict’s School

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