Mayfield School

Mayfield School partnered with Digithrive for Schools to strengthen its visibility among prospective families and maintain a consistent presence throughout the school selection journey. The objective was to build awareness, drive engagement and encourage prospective parents to discover more about the school.

We developed and delivered a 12-month integrated marketing campaign, combining Meta advertising, Google Display and bespoke editorial content, amplified across Absolutely Education. This was supported by activity across the website, newsletter, organic social media and print, creating multiple touchpoints to connect with families across the channels they engage with.

By bringing together paid and owned media with content-led storytelling, we ensured Mayfield remained visible throughout the prospective parent journey, reinforcing the school's profile and encouraging families to take the next step.

THE RESULTS

• 3 million impressions delivered across the campaign
• 19,000 link clicks driving engagement with Mayfield's messaging
• 16,000 landing page views bringing prospective families through to the website