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ArtsEd partnered with Digithrive for Schools to increase its digital visibility and drive relevant traffic and enquiries through targeted online advertising. With prospective students and families researching educational opportunities online, the campaign focused on reaching relevant audiences and encouraging them to take action.
We delivered a combination of pay-per-click (PPC) and Google Display advertising, bringing together high-intent search activity with display advertising to build visibility and direct interested users towards ArtsEd. The campaigns were designed to generate measurable engagement and conversions while maintaining an efficient cost per click.
By combining search-led activity with display advertising, we were able to reach audiences at different stages of their decision-making journey, balancing awareness with the drive for meaningful actions.
THE RESULTS
- 260,000 impressions generated across the campaigns
- 17,000 clicks driving traffic to ArtsEd
- 161 conversions recorded
- 6.56% click-through rate, demonstrating strong engagement with the ads
- £0.19 average cost per click, delivering traffic cost-effectively