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Reed’s School wanted to expand its reach among prospective families and strengthen its online presence through targeted social media advertising. The focus was on introducing the school to relevant audiences, building awareness and encouraging parents to explore more about what Reed’s has to offer.
Digithrive for Schools delivered a Meta campaign across Facebook and Instagram, designed to put the school in front of prospective families and generate visits to its website. By combining awareness-led activity with a clear focus on driving traffic, the campaign helped Reed’s communicate its offering to a wider audience while making it easy for interested parents to find out more.
The campaign demonstrates how carefully targeted social advertising can help independent schools increase visibility and generate meaningful website engagement without requiring a large media investment.
THE RESULTS
- 161,000 impressions to build awareness among prospective families
- 4,927 clicks generated to drive visitors towards the school’s website
- 3.08% click-through rate, reflecting positive engagement with the advertising
- £0.15 average cost per click, delivering website traffic at a low cost