Customer personas are a great way to analyse your target audience, so you can create content and other communications that are relevant to their needs and desires.
Google AdWords Tips For Schools
Google is a major source of traffic for almost every website. Each year, a new group of parents will use the search engine to find the perfect school for their child.
4 Easy Steps To Write A Great Blog
You probably already know how important the blogging process is for the success of your marketing efforts, which is why it is so important to learn how to start and manage a blog effectively in a way that supports your school.
Using Hashtags For Your Schools’ Marketing Copy
Attention to social media is at the heart of the visibility and accessibility of your school. But for social media to help you achieve specific marketing and communications goals, they need to be used effectively.
How to improve your school’s local SEO
Local SEO is an important marketing strategy for keeping your school relevant online. Here’s how to improve it.
iOS 14 – The Effect on Digital Advertising
You may have heard that Apple’s upcoming iOS 14 update will affect how you handle your school’s personalized ads on social media.
Five proven ways to improve your school’s marketing
Before deciding which marketing strategy best suits your school and needs, you must first identify what parents are looking for in a school.
How to create a successful virtual Open Day campaign
Once you’ve planned your virtual open day, how do you spread the word? Here’s how to create a brilliant digital Open Day campaign.
A Guide to Twitter for Schools
Here’s how schools can boost Twitter engagement, and why the platform is so important for getting more leads.
Full STEAM ahead: 6 top schools share their curriculums
STEAM in schools stands for Science, Technology, Engineering and Mathematics with Arts. Here’s an insight into six top schools and their STEAM strategies.