What is content marketing?
School content marketing is an awareness strategy that focuses on producing relevant, valuable, and high-quality content for prospective students and parents who are searching for information.
An effective content marketing strategy uses this content to generate website traffic from an engaged audience that relies on their valuable information.
A key component of a content marketing strategy is, of course, the content but the strategy will dictate whether the content is shared on social media channels, used in emailers and newsletters, or used in ads online.