Benenden School

THE BRIEF

Benenden School is a leading boarding and day school in the UK for girls aged 11 to 18, situated in Kent, just an hour from London.

Benenden School were looking to increase awareness of their attendance at a boarding schools fair in the Cayman Islands. They wanted to ensure that their marketing efforts would highlight the School’s unique strengths and attract a high-intent parent body.

Digithrive For Schools crafted and executed a highly strategic digital campaign for Benenden School that delivered measurable impact.

Using a combination of Meta Awareness and Google Display ads, we ensured that we built engagement with the right target audience at the right time. Our precision-driven, location-based targeting, powered by our 1st party data, guaranteed that our ads would engage aspirational affluent families most likely to consider Benenden as a top choice.

By leveraging upper-funnel strategies, we successfully amplified event visibility, keeping families well-informed and engaged, leading up to the school fair. Impressed by our campaign’s success, Benenden School rebooked with us to promote their attendance at subsequent overseas recruitment fairs, showcasing their confidence in our ability to drive meaningful results.