50private school tours booked

THE BRIEF

Cavendish Education is a group of six co-educational, independent day and boarding schools with an emphasis on specialist learning support. Cavendish Education wanted to publicise and attract a new audience to a first-time event with the secondary aim to increase admissions. Having previously only used traditional marketing methods, Cavendish Education asked Digithrive for Schools to help generate leads. 

Utilising Digithrive for School’s authoritative marketing platforms to promote Cavendish Education, a two-pronged marketing campaign was devised, implemented and refined by our team. The first campaign, a lead-generation initiative, publicised the event by targeting parents who were looking for specialist learning support for their children, and encouraged them to sign up to the event. The second, a content-led campaign, utilised inbound marketing tools to promote the school, increasing their brand awareness and establishing their authority within the market, whilst also attracting attendees to the event.