Durston House
Content Marketing/ Meta Advertising / Google Advertising / Paid Advertising
"Digithrive has seamlessly executed our entire digital marketing strategy with incredible skill and expertise. Their ability to provide consistent results means we have not only improved our digital presence we have also seen a noticeable increase in quality leads. We have had the strongest year to date since working with Digithrive. The team goes above and beyond, their account management is both diligent and dynamic – they are a pleasure to work with."- Rosie Togher, Marketing Officer at Durston House
THE BRIEF
Durston House is a leading independent co-educational school welcoming boys and girls from 3-13. They were looking for support in driving registrations for their open days in the last quarter of 2022.
We created a full-funnel campaign that harnessed the leverage and data of our years of digital expertise and Absolutely Education. We utilised our best-in-class account structures for both Search and Social to drive efficient, high-quality, and high-intent users to sign up for one of the selected open days. Our first party audience data was incorporated alongside our tried and tested, fine-tuned prospecting audience to great success across both channels. By utilising upper-funnel activity to drive awareness before ramping up lead-generation around core open days we ensured our audience was engaged from the get go, before drawing them back in with carefully crafted lower-funnel and retargeting ads.