Forest School
Content Marketing/ Print Advertising/ Google Advertising
THE BRIEF
We worked with Forest School in partnership to understand what differentiates the School from its competitors and identify its unique selling points.
Our in-house specialist editorial team worked closely with the School. Our campaign plan included a series of 4 bespoke editorial articles. Each of these was designed to attract the ideal Forest School persona.
This content was amplified out to our Absolutely Education audience, and lookalikes. The articles were drip-fed throughout the year. Finally, all these people who viewed those articles were then fed an ad to download a prospectus.
We also used Absolutely Education print and digital-owned channels to showcase a series of ads – driving a multi-channel approach.