Northborne Park School

THE BRIEF

Northbourne Park School is a co-educational independent school in Deal, Kent, welcoming children aged 2–13. Set in the Kent countryside, the school combines a nurturing environment with a distinctive French-bilingual programme. They wanted to strengthen their local presence while introducing their unique bilingual offering to a new audience of French families.

Northbourne Park School were looking to strengthen their marketing and showcase what makes the school unique, from its beautiful grounds and setting to its bilingual offering. They needed a strategy that could build awareness, generate engagement and drive enquiries from prospective families.

To bring Northbourne Park’s unique offering to life, our editorial, marketing and design teams worked together across creative and digital. From a bespoke photoshoot highlighting its beautiful grounds and magical setting to prospectus and outdoor marketing, every element was designed to engage prospective families. Topical editorial content was then amplified across Kent, London and France, delivering 2,960 link clicks at a £0.30 CPC.

Using our unique first-party data, we also delivered targeted lead generation campaigns across Meta and Google to promote Open Days, Private Tours and Scholarship Weeks, supported by local SEO and native French translation to extend the school’s reach to both local and French audiences.

The campaign delivered 1,303,812 impressions, 8,903 clicks and a 24.4% year-on-year increase in enquiries.