THE BRIEF

A new independent school for boys and girls aged 3-11 located in the heart of Kensington, and part of the Cognita School Group, Prince’s Garden Preparatory School were looking for a way to advertise their launch to an engaged, highly targeted audience.

The marketing department at Prince’s Garden wanted to capitalise on Absolutely Education Prep & Pre Prep’s loyal readership of 20,000 parents, so our team devised a wholly bespoke sixteen page inbound supplement in the Autumn/Winter edition. Carrying a higher paper stock, the supplement featured a variety of tailored content ranging from teacher Q&As and long form articles, to visually led pieces, and focused on the school’s outstanding USPs and areas of expertise. Prince’s Garden was also supplied with print and digital editions of the supplement to distribute to local parents and clubs.