Having exposure on LinkedIn will help your School increase its visibility online to prospective families.
This platform has over 930 million members worldwide and you wouldn’t want to miss the opportunity of being part of it.
While LinkedIn is being branded as ‘the professional platform‘ that helps professionals network with each other, it can also provide a great opportunity for your School to become discovered by parents who are active users on the platform.
Plus, your School will appear on top of web searches if you have a LinkedIn company page. So, you increase your chances of getting discovered not only by LinkedIn users but also by parents who are looking for schools for their children.
In this article, we share our top tips on making the most of it and give you six examples of optimised school LinkedIn pages.
How to create a LinkedIn profile for schools
Your LinkedIn company profile should have:
A compelling company description: Your LinkedIn Company Page should have a concise description that highlights your School’s history, values, number of teaching staff, and other unique selling points. This includes any financial aid that your School offers. A good starting point is to direct the user to your website by adding sentences like ‘See our website for further details’. Simple phrases like this encourage them to click on your website and learn more about your School.
A visually appealing banner and logo: Use a high-quality logo image as a profile photo and a good image that shows your School grounds as a LinkedIn banner.
Post regularly: Highlight the main events that are happening at your School. This could be a conference that your teaching staff attended when your applications are open, or any awards that your School has gained. You can also pin the posts that performed the best so that they appear when someone visits your School’s LinkedIn profile.
Community Engagement: Engage with your community by responding to comments or reposting posts from your staff that your audience might be interested in.
Encourage your staff to support your online presence on LinkedIn: LinkedIn has the option whenever you post something new to click on the ‘Notify your employees’ button and make them aware of your new post. Your staff can comment, like, or repost your posts to help your posts generate more impressions. But to make this LinkedIn option work, you need to ask all your staff to add their positions and their workplace on their personal LinkedIn profile.
Here are a few examples of optimised school LinkedIn profiles to dive into:
Harrow School is a full-boarding school based in London. https://www.harrowschool.org.uk/
Mayfield School is an independent boarding school in East Sussex. https://www.mayfieldgirls.org/
Sevenoaks is a coeducational and boarding school in Kent. https://www.sevenoaksschool.org/
Winchester College is an independent boarding school in Hampshire. https://www.winchestercollege.org/
City of London School
City of London School is a private day school for boys in London. https://www.cityoflondonschool.org.uk/
Haberdashers’ Aske’s Boys’ School
Haberdashers’ is an independent day school for boys in Hertfordshire. https://www.habsboys.org.uk/
By sharing your achievements on LinkedIn it helps your School attract new students. A well-maintained LinkedIn presence isn’t just a plus, it’s a powerful tool that can make a school stand out and thrive in the competitive landscape of independent schools. If you don’t know where to start, have a look at these LinkedIn profiles for some inspiration.
If you would like more professional tips on marketing your School do get in touch with the Digithrive For School’s team who are always happy to help. Contact us here.