Does your school need to outsource digital marketing services?
Sometimes the answer is clear and most of the time it’s yes!
Digital marketing has been evolving now for more than 25 years. That means the way that you are advertising your school has also changed. You don’t post on Instagram, Facebook, and Twitter or have a well-optimised page and expect that prospective parents and students will notice that.
There are so many schools out there and your school should have a robust strategy to differentiate itself from others. Your content should interact with prospective families.
So, what’s next?
You know what tools and channels you need to use to attract enrolments and enquiries but amongst other things, you have to schedule facebook ads, google ads and posting across different social media channels to have a steady flow of admissions and enquiries.
So there are some limitations to what your team can do.
This is where partnering with a digital marketing agency can make a difference!
In this article, we’ll discuss the signs that indicate your school is ready to collaborate with a marketing agency.
You don’t see new enrolments in the horizon
If you’ve noticed a downward trend of 5% or more in student admissions over the last academic year, it’s time to consider professional marketing help. It’s crucial to assess your school’s situation based on its unique context and objectives.
An education marketing agency can help you identify the root causes of declining enrolment and develop strategies to reverse this trend and receive a great reception from prospective parents and students.
Having an online presence, yes? No upcoming leads
If your school’s website is stagnant, or worse, is declining, it’s time to bring in experts.
A marketing agency can conduct a website audit and implement SEO strategies to improve search engine rankings. Your school can create a user-friendly website, and develop a strong social media strategy to engage with both prospective and current students.
You don’t know what to do with bad reviews
Negative reviews or unfavourable content about your school can damage your school’s reputation and hinder your efforts to attract students.
If you’ve encountered damaging online content or feedback, a marketing agency can help manage your online reputation.
They can employ reputation management strategies to mitigate negative reviews and promote positive content that reflects your school’s strengths and values.
Your school needs to develop its messaging
Inconsistencies in your school’s messaging can lead to confusion among potential students and their families.
A marketing agency can help ensure that your messaging is coherent and consistent across all channels and materials. This consistency will build trust and credibility in the eyes of your audience.
If your school has a limited budget, you and your marketing team can experiment enough to see what really works for your school.
A digital marketing agency can help you optimise your marketing budget by allocating resources to strategies and channels that yield the best results.
This can lead to a higher return on investment (ROI) for your marketing efforts and save you time and money.
You need to work on your analytics
Without clear analytics and data tracking, it’s challenging to measure the success of your marketing campaigns.
A marketing agency can set up analytics tools and provide in-depth analysis of your marketing performance. This data-driven approach allows you to make informed decisions and refine your strategies for better results.
Having a small team can be challenging
Having to work with no team or a small team can be challenging. Most of the time you don’t have a clear mind to think more strategically as you act more reactively.
Collaborating with experts can help you supplement what is missing from your team. They can put in place those marketing campaigns that you’ve been planning and also bring their specialised knowledge to the table.
At the end of the day, they are the ones who have run campaigns with other schools and know what works for their clients in the independent schools’ competitive landscape.
Still, need some time to consider?
Many of our school partners experienced a continuous flow of new opportunities by working with us.
For example, the Lyceum School through a combination of local SEO, review management, paid advertising, content marketing, and print advertising, experienced a substantial increase in open day sign-ups.
Sometimes adding an extra layer of support to your marketing strategy can sound intimidating. You’re not sure how this is going to end up for your school and still have questions.
Normally, schools are asking 10 questions before partnering with a digital marketing agency…
If you want to explore how your School can work with us and seek some answers to your questions, please book a free consultation call here.