Attention to social media is at the heart of the visibility and accessibility of your school. But for social media to help you achieve specific marketing and communications goals, they need to be used effectively.
How to improve your school’s local SEO
Local SEO is an important marketing strategy for keeping your school relevant online. Here’s how to improve it.
How to create a successful virtual Open Day campaign
Once you’ve planned your virtual open day, how do you spread the word? Here’s how to create a brilliant digital Open Day campaign.
A Guide to Twitter for Schools
Here’s how schools can boost Twitter engagement, and why the platform is so important for getting more leads.
Full STEAM ahead: 6 top schools share their curriculums
STEAM in schools stands for Science, Technology, Engineering and Mathematics with Arts. Here’s an insight into six top schools and their STEAM strategies.
3 Examples of excellent school websites
Why having a good school website is so important, plus three inspirational examples.
Brand identity for schools: why it matters
Why a strong brand identity for schools is so important, plus three examples of schools who are doing it well.
Print vs digital marketing: when schools should invest
In this guide, we explain when to focus on print advertising, and when to focus on digital advertising throughout the school year.
Lessons from Lockdown: 6 top schools reveal all
Recent months have been an extraordinary chapter for education – here, six schools give us their impressions of the lessons learned from lockdown.
4 Examples of schools with excellent social media profiles
What does a successful social media channel look like? We’ve found five schools who are doing it right, whether it’s beautiful Instagram feeds, frequently updated Twitter accounts or innovative YouTube videos.