Learn how to build a school marketing strategy for 2026/27 that reaches prospective families and supports your admissions goals.
2026 Digital Marketing Trends for Schools: A Guide for the New Academic Year
Discover how changing search behaviour, AI, AEO and GEO are shaping digital marketing for independent schools and learn how to reach more prospective families.
School Social Media Marketing: A Practical Guide for Independent Schools
Effective social media strategies your school can use to reach prospective parents, build trust and drive admissions.
How Schools Can Use Targeted Advertising to Attract More Prospective Families
Learn how targeted advertising can help your school reach more families, promote open days and drive admissions.
6 School Marketing Projects to Complete Over Summer
Six simple marketing projects your school marketing team can complete over summer to improve visibility, engagement and admissions.
Simple Ways to Improve Parent Engagement in School Marketing (Without Extra Effort)
Learn how small changes to your school marketing can boost parent engagement and strengthen relationships with prospective families.
Retargeting Ads for Schools: A Practical Guide to Increasing Admissions
In this guide, learn how retargeting ads can help schools re-engage prospective students and parents to increase admissions.
AI Search for Schools: A Simple Guide to AEO & GEO
Learn how AI search tools like ChatGPT and Google AI are changing parent discovery with this simple guide to AEO and GEO for schools.
A Smarter Content Refresh Strategy for Schools: Increase Traffic & Admissions
In this guide, discover how a smarter content refresh strategy can help your school get more value from existing content.
8 Tips to Make Your School’s Online Forms Easier for Parents to Complete
Learn how simple improvements to your school’s online forms can help turn website visitors into enquiries.