We created a glossary to help you get to grips with some of the language you will come across throughout your role as a school marketer.
Social Listening
Social listening can cause schools to make major changes to student recruitment strategies, digital marketing strategies, and even from time to time their programs, courses, and support services.
How to create a successful virtual Open Day campaign
Once you’ve planned your virtual open day, how do you spread the word? Here’s how to create a brilliant digital Open Day campaign.
A Guide to Twitter for Schools
Here’s how schools can boost Twitter engagement, and why the platform is so important for getting more leads.
Full STEAM ahead: 6 top schools share their curriculums
STEAM in schools stands for Science, Technology, Engineering and Mathematics with Arts. Here’s an insight into six top schools and their STEAM strategies.
Brand identity for schools: why it matters
Why a strong brand identity for schools is so important, plus three examples of schools who are doing it well.
Print vs digital marketing: when schools should invest
In this guide, we explain when to focus on print advertising, and when to focus on digital advertising throughout the school year.
5 Examples of Outstanding School Adverts
The most successful school marketing campaigns use both digital and traditional methods. Here’s how to create fantastic school print adverts.
7 Ways Schools Can Improve Website User Experience
Creating a clean and efficient interface is vital to engage with parents. Here are 7 ways to improve your school website user experience.
4 Tips to improve your school’s PPC performance
Pay-Per-Click (PPC) advertising campaigns are a great way to target your specific audience and increase traffic.