Digital marketing is constantly changing, and it is important for your school to stay up-to-date with these changes. After all, you are also a business, and any business needs to stand out from its competitors online.
While you do not need to become subject matter experts overnight, staying abreast of what digital marketing tools and technologies are on the market and making waves in your industry helps you to remain relevant to both parents and students alike.
Understanding these trends will also empower you to choose the best marketing agency (and strategy) for your needs.
Some school marketing agencies might tell you that digital marketing success only comes from being on every platform at once, but we tend to disagree.
Let’s break it down: If your audience is not on Facebook, advertising or posting on Facebook won’t drive visibility or help with any lead generation strategies.
You need to focus your communications strategy on where your audience spends their time – not on where the general public gathers online.
Is digital marketing the right move for my school?
While print marketing is still highly relevant for schools today, without a digital strategy, you may find yourself losing out on a larger audience.
Your online audience is different to your print audience, and you will need to understand their needs and demographics if you want to provide meaningful content and interactions.
There is also the element of flexibility that comes with creating digital content to market your school; flyers and posters are fantastic local advertisements, but with digital advertising, you can create videos, gifs, and banners that are shown at the exact right time, to the exact right audience.
The measurability of digital marketing certainly trumps print marketing.
You can see exactly which advertisement drove which actions, allowing you to tailor all future content to match those successes – no more guessing if any potential parents have walked past your poster in the park and made a call to your school to find out about enrolments.
Having an up-to-date, mobile-friendly website not only helps you to remain relevant online, but it also allows you to create and share valuable content with current and potential parents and students.
Blogs and videos backed up by search engine optimisation tactics help you to build visibility and authority with search engines and with your audience themselves. And, with students becoming more digitally savvy, your school needs to reach them where they spend their day, in order to truly resonate with them.
Partnering with a digital marketing agency that understands your needs is the right move for your school. Let Digithrive teach you the ways of the internet, while you teach the future.