SEO for schools

With search engines being a major consideration for any strategy we create for our clients, we know which option to focus on for each client’s different needs, and we are education sector specialists.

Maida Vale is a new co-educational school that approached Digithrive in need of a full marketing strategy, for the launch of their new senior school. The goal was to promote the school and increase brand awareness around their launch while receiving admissions.

We created an integrated strategy using paid advertising to generate a large volume of enquiries and leads for their launch events and upcoming open days.

And, to generate awareness of the school in their local community, we used local SEO with relevant key phrases and contact information. By adding images of the school and events to the Google My Business page, prospective students and parents were able to see what daily life would look like for them at Maida Vale – this helped to boost interest in the school and the planned open days.

As part of the SEO strategy, reputation management was used to improve their standing in the private schools market. We looked at how both positive and negative reviews impacted the ability of Maida Vale to rank highly on Google and in the eyes of the audience.

Reviews are an important part of any SEO and content strategy, as we can leverage them to increase engagement and to create relevant and useful content that is not only educational but uses phrases that your audience actually uses, improving your search visibility.

Thanks to our efforts, Maida Vale achieved 115 open day sign-ups, 79 open day attendees, and 12 confirmed admissions.

Let Digithrive for Schools help you get the visibility you need. Set up a free consultation today.