The new academic year is in full swing and it’s crucial to maintain the momentum on your social media channels. Your school’s online presence is essential to nurture prospective parents and students, build excitement for the new academic year ahead and provide all the essential information for upcoming open days.
Whether you aim to enhance your social media presence, spotlight your vibrant school community, or keep prospective families informed, here are strategic post ideas to keep your social media channels active and impactful.
Academic focus
Guest lecturer series – announce any guest speakers of lecturers visiting your school focusing on their expertise and how their insights will benefit your students.
Academic achievement awards
Exam preparation and study tips
Success stories from school to university – share stories of your recent graduates
International trips and outdoor learning opportunities
The school post spotlight
Reasons to admire your school – show your values and its strengths
Historic background and famous alumni
5 FAQs for your school – try to answer frequently asked questions from parents and students
Top school facilities
Highlight series
School leaders – spotlight students that play a key role in your school community and discuss their contributions and achievements
Staff highlights – introduce your staff members, their background and their role to support your students and promote learning and academic excellence in your school
Student clubs focus – showcase your student clubs detailing their goals and activities
School events – highlight any themed days such as Halloween Party, Hello Yellow World day etc.
Health and wellness series – how do you promote the wellbeing of your students? Is it through mindful drawing, is it by a ‘be nice to someone’ campaign where everyone in the classroom writes down good things about each other, etc?
Environmental initiatives – what does your school do to reduce its environmental impact?
Volunteering – showcase the volunteer efforts within your school community or local community
Cultural and diversity initiatives – spotlight your initiatives during Black History Month or any other initiatives that make your students learn more about each other’s culture and the background.
Open day series
Reminder of key dates
What to expect – share tips and information essential to families
Tour teasers – share reels or posts of various parts of your school
Thank you series – say thank you to your attendees and inform them about what to do next
Fun school moments
Book recommendations – highlight the most popular books in your library or staff book recommendations
Student artwork – present your students’ artwork and the concept and techniques used
Throwbacks – bring back highlights of your school community from previous years
Now you have some post ideas, but it might sound a bit hectic. That’s why we’ve compliled all the available tools for good time management of your schedule so that nothing important will be missed.
In addition, below you’ll find some of the available scheduling tools to make your job easier:
Buffer: you can schedule posts, analyse performance, and manage various accounts.
Hootsuite: It offers scheduling, analytics, and team collaboration features.
Later: Best for Instagram as it provides features for planning and scheduling visual content.
CoSchedule: Provides a marketing calendar so you can coordinate your social media posts across various platforms.
If you want to create a strategic marketing plan for your School, speak with a member of our team to help achieve your goals. Contact us now.