In this blog we discuss search engine marketing (SEM) which includes search engine optimisation (SEO) and pay-per-click advertising (PPC).
How to Generate Virtual Open Day Sign Ups using Google Ads
We take a look at the main 3 methods of advertising on Google Ads: Search, Display and YouTube and show you how to create effective campaigns
How to Generate Virtual Open Day Leads Using Facebook Ads
In this blog we will explain how to use Facebook to drum up interest for your virtual open day and get real leads.
Working from home for the school marketer
With partial closures of schools set to continue, now is a great time to look into these 5 areas of your school’s marketing!
Quick Wins to Help Your School’s Website Convert Better
With trying to make your school’s website as informative as possible, digital marketers forget that it’s a 2-way street – as well as giving information to your prospects, you should also be trying to get information!
How to generate content ideas for your school’s blog
Marketers who prioritise blogging are 13 times more likely to see positive results – this is because search engines love fresh content!
5 types of content you can use to engage prospective students and parents
We’ve rounded up 5 types of content to engage prospective students and parents which you can easily create and publish online.
3 emails to send to improve your admission rates
Email remains special because you can personalise the content for each contact. Find out how to increase your admissions via email marketing.
5 Education Marketing Trends to keep an eye on in 2020
It’s important to utilise new marketing tools & keep up with your competitors. Here’s the top marketing trends you should implement in 2020:
Top tips for a memorable open day
Read our top tips for a memorable open day, so your school can stand out to both prospective parents and students.