When it comes to independent school marketing it is crucial to connect with current and prospective students. Email marketing is one of the best practices to boost engagement with your community and increase your admissions.
In this guide, we’re giving you eight email marketing ideas to give you some inspiration when building your next email marketing campaign.
Welcome series
Send new families a welcome message. Emphasise your school’s traditions featuring staff, current students and success stories of your alumni. Include a FAQ email with frequently asked questions by new families and add links to resources on your website.
Back-to-school
Here’s your chance to prepare families for the new academic year. Include a countdown to the first day of school, some tips for a smooth transition and a sneak peek into opening-week activities.
School community highlights
Send a monthly newsletter which focuses on specific aspects of your school community like sports, music or theatre. Here you can use quotes or a video of your students explaining what they enjoy the most about this academic year.
Seasonal campaigns
Send out themed email campaigns during holidays. Here you could showcase any charity events organised by your School.
Open days and admissions
Highlight the key dates of your open events with a link to your registration page. Include testimonials and short bios of the key staff that would lead your events. You can also include stories from your head girl or boy sharing their experiences.
Support and guidance
Share information about any scholarships and bursaries available to prospective students.
Student accomplishments
Celebrate students’ accomplishments such as academic achievements, art showcases, or athletic achievements.
Long-term engagement
Highlight your School blogs in your emails. An idea would be to create a series of “Our top reads of the month”.
From welcoming new students to celebrating achievements and keeping parents informed, every email is a chance to connect and inspire. By creating thoughtful and engaging email campaigns you can show what makes your School special and keep your community excited about being part of it.
If you need help with developing a marketing strategy for your School, our team can help. Digithrive For Schools has helped many schools increase their enrolments and open day sign-ups. Contact us here