Digital marketing or online marketing is nothing new – in fact, the term “digital marketing” was first used in the 1990s, when the first clickable banner went live in 1993! However, digital marketing for schools is relatively new, which is why many schools do not have a school digital marketing strategy in place or are not taking part in any digital marketing activity that aligns with the school’s objectives.
This is why Digithrive takes a holistic approach to digital marketing; we see your school as both a business and an institute of education.
We will develop a marketing strategy that is customised to your marketing objectives and your specific target audience (don’t worry – we explain all of this jargon here in our guides!), focusing on the digital channels and social media platforms that will drive business success and improve your learning environment.
Generate More Leads
Developing a school digital marketing strategy allows you to focus on marketing activities that bring in more students – in the digital marketing world, we call that “generating leads”. Each student or parent who finds your school through search engine results thanks to searching engine optimisation results, could become a potential lead (and thus a potential conversion) for your school. Leads are generated through paid advertising, content marketing such as writing blogs or guides (using keywords, of course), local SEO (updating your Google My Business Page), and paid social media advertising.
Engage With Your Audience
Digital marketing does so much more than just splash your brand across the internet. For schools, it allows you to engage with more parents and students on the platforms they use daily – especially on social media. Not only can you inform current parents about events and important information, but you can also reach prospective parents with entertaining, engaging, and educational content. There might be some negative interactions and engagements, but with the help of our marketing managers, you can mitigate these and turn them into positive experiences.
Improve Local Visibility
You may think that digital marketing is solely meant for reaching people far and wide, but there is local SEO that you can use to improve your visibility in your specific area. Digithrive knows that schools are region-based, and a targeted marketing plan for your region will drive more valuable leads, as the people looking for schools in their area will find you at the top of their list. You can also produce extremely targeted content about your region and your school using local keywords, which will appear in search results for those terms.
Schools are not only places of learning – they are businesses too, and for many, a marketing budget can become exorbitant. With Digithrive, we make use of tools and technology that enable us to manage your advertising budget across different campaigns to get the best results. Marketing your school online is also flexible, allowing you to alter your content and budget or schedule whenever you need to. Our team of professionals will never give you a “one-size-fits-all” marketing plan; we work with your business budget to find the most cost-effective solution for your goals.
Any marketing plan needs to have a goal in place that signifies the successful completion of the plan. This could be something like generating ten new leads a month or increasing the sign-ups to your school’s newsletter. Digital marketing allows you to track all actions taken by your audience and measure the results of your marketing plan, giving you clear metrics on the success of your campaign. By using analytics and statistics, Digithrive can adapt your marketing strategy to achieve the best results.