Schools do not always know what to expect when they post on their social media and most of them don’t have enough time to learn how to use social media, never mind create a successful social media marketing strategy, so turn to outsourcing. In order to provide the best value to parents, it is essential to be an expert in the field. And we have to always remember that is better to have one quality post rather than a lot of them with no quality.
Most marketers agree that “Creating compelling content for social media is both the most effective (82%), and most difficult (69%) part of social media marketing tactics.” Indeed, creating a social media marketing strategy is sometimes considered one of the most difficult strategies for schools, with there being a lot more to local social media marketing than most people think. There is a huge difference between posting on behalf of a school or company and posting on your personal accounts.
Behind every great school…
… There is a group of great people! A school starts with the people who run it, and it ends with the people who attend it. Before thinking about what your school would post, you have to think about what your potential parents and children would like you to post. You have to ask yourself if you would engage yourself with that content. If there is neither personality nor presence in your school people will get disinterested very quickly.
In order to connect with your audience, it is essential to be very personal. Schools have to have a balance between being promotional and engaging. Although try to be engaged via informative/entertaining posts rather than promotional ones.
The good, the bad and the spammy
Always focus more on your audience and less on yourself. Because what you have to know is that if someone follows your school, they already know what your school’s ethos is. They may even have children who already attend your school. There is no need to over-saturate a feed with links to your site. The followers already know how to get there.
By providing your audience with value, you make them stick around. Schools don’t have to post something every day to keep that engagement. If you are able to post every day and provide value each time, then post daily. If not stick to quality over quantity, especially when it comes to your social media marketing strategy.
However, if you are specifically targeting prospective parents and students, a more targeted marketing campaign will ensure that the right people see your content. Digithrive for School’s social media campaigns can make this happen.
If you would like more professional tips on marketing your schools do get in touch with the Digithrive For School’s team who are always happy to help. contact us here