How to keep your school’s marketing running during the holidays

Schools are out for a total of thirteen weeks in a calendar year, that’s one-fourth of a year that you might be missing out on marketing opportunities to promote your educational institution. From providing key information to new pupils and parents to maintaining your public image and online presence, there’s a lot to keep up with. But how can you keep up with the demands of modern day marketing whilst away? 

Here are our top ways to keep your school’s marketing running throughout the holidays:

Schedule your social media posts

Having a social media presence is a must. This is a key way to get the word out and relate to parents checking for updates on the upcoming term. Potential parents may like to keep an eye on information to make up their mind on enrolling in your school. By posting consistently throughout the break, you can keep your audience engaged and keep your school at the forefront of their mind. 

Our Social Media App, part of our best-in-class marketing platform, allows you to schedule social posts far in advance. Don’t let the holidays stop you from engaging with your audience. 

Outsource your blogs and social media posts

Writing blogs is a great way to introduce new ideas and features, as well as establish your school as an authority. When you combine this method with scheduled posts, it can put you ahead of the competition in terms of keeping current and prospective parents and pupils engaged. 

But what might parents want to hear about during the holidays and how can you plan an interesting content calendar before you break up? If you have little time, then outsourcing content might be the best option for you. With a fresh round of open days coming in January, this is the best way to capture the attention of prospective parents – don’t miss out on this opportunity. 

Utilise paid advertising campaigns

The ultimate way to reach your target audience is through paid advertising campaigns. With open days around the corner in the new year, parents will be searching on Google and other platforms for the ‘best schools’ nearby, so they can attend open days! 

The greatest way to appear to this audience is by setting up or refining your Pay-Per-Click (PPC) campaigns. This has many benefits including increasing visits to your website, generating interest in your school as well as increasing awareness. PPC campaigns can be run consistently, even during the holidays, so you don’t miss anyone searching for you whilst you are away. 

It’s also worth considering paid advertising on Facebook for lead generation. Targeting the right audience on Facebook for your school can allow you to reach potential parents during the holiday downtime!

Digithrive, can set up PPC and Facebook lead generation campaigns on your behalf, so they gather leads throughout the school breaks. If you would like us to help or want more professional tips on marketing your schools do get in touch with the Digithrive For School’s team who are always happy to help. contact us here

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