After a minute of reflection on the crystal ball and a little magic, these are our trends to look out for in 2022.
Pupil Wellbeing in Schools Marketing
The introduction of wellbeing policies has increased in recent years with schools; we put together some tips to help you along the way.
Digital Marketing Jargon Buster
We created a glossary to help you get to grips with some of the language you will come across throughout your role as a school marketer.
Social Listening
Social listening can cause schools to make major changes to student recruitment strategies, digital marketing strategies, and even from time to time their programs, courses, and support services.
Google AdWords Tips For Schools
Google is a major source of traffic for almost every website. Each year, a new group of parents will use the search engine to find the perfect school for their child.
4 Easy Steps To Write A Great Blog
You probably already know how important the blogging process is for the success of your marketing efforts, which is why it is so important to learn how to start and manage a blog effectively in a way that supports your school.
Using Hashtags For Your Schools’ Marketing Copy
Attention to social media is at the heart of the visibility and accessibility of your school. But for social media to help you achieve specific marketing and communications goals, they need to be used effectively.
iOS 14 – The Effect on Digital Advertising
You may have heard that Apple’s upcoming iOS 14 update will affect how you handle your school’s personalized ads on social media.
Five proven ways to improve your school’s marketing
Before deciding which marketing strategy best suits your school and needs, you must first identify what parents are looking for in a school.
5 types of content you can use to engage prospective students and parents
We’ve rounded up 5 types of content to engage prospective students and parents which you can easily create and publish online.