8 Must-Have Tools for School Social Media Managers

Social Media has changed the world. With nearly half the planet’s population being a member of some form of online community, it is an amazing way to attract new customers and engage with clients. The only issue is that is can be ever so time-consuming. However with these eight incredibly useful tools, school social media managers can easily improve performance.

8 Useful tools for school Social Media Managers


If you are looking to grow your Instagram following, Kicksta is a great service that attracts new accounts to your page. It works by ‘liking’ around 30,000 carefully targeted users a month through your business account. This increases your visibility, following, and brand engagement.

Prices from $49/month, kicksta.co


If for you time is of the essence, Later is a handy social media marketing platform that lets you schedule your Instagram, Twitter, Facebook, and Pinterest posts. It works by using a drag-and-drop calendar to plan upcoming posts and see at a glance how your feed will look. Their analytics feature also helps you figure out the best time to post and which hashtags to use.

Prices from $9/month, later.com


The Unfold app provides users with beautiful templates for Instagram stories. It allows you to share with your followers creative, visually appealing marketing that will stand out on social media. Their collaging tool is particularly good for showcasing products and services.

Free, unfold.com


If you are unsure about what to upload to your social media accounts, Quuu is an easy-to-use platform that will guide you through the best content to engage with your following. It automatically creates professional-looking multimedia packages for virtual campaigns. There is a choice of over 500 interest categories that it will base your daily suggestions on, giving you highly personalised content.

Free, quuu.co


The visual image rules social media. That is why Adobe’s Lightroom is a necessity when it comes to producing online content. The service allows you to edit photos with a variety of tools from filters to photoshop, letting you ultimately create the perfect images to illustrate your brand.

Prices from $9.99/month, lightroom.adobe.com


If technical savoir-faire is not your forte, check out Retouchup. This website is so easy to use when it comes to editing photos, you don’t even have to do the work yourself. To use it, simply submit a photo to be fine-tuned and one of the site’s experts will get it back to you within 24 hours. They can do anything from basic colour-correction to photoshopping people out of an image.

Prices from $0.25 per image, retouchup.com


For custom graphic design, look no further than Canva. This website provides users with hundreds of easy-to-edit templates for a variety social media platforms. It has never been simpler to create on-brand graphics for your business. Designs include Facebook banners and Twitter posts. 

Free, canva.com

Marketing Video Builder

Social Media does not have to be static. With Animoto’s Marketing Video Builder, you can easily create professional-looking videos that will engage with audiences for an extended length of time. The tool is really fast to use meaning that you can have a top-notch clip in a matter of minutes.

Free, animoto.com/business

If you would like more professional tips on marketing your schools do get in touch with the Digithrive For School’s team who are always happy to help. contact us here

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