Why Video Marketing Matters for Schools in 2025
With the rise of digital tools, parents and students turn to Google, YouTube, and social media when researching schools. That means your school’s online presence is often the first impression and video marketing is the most compelling way to make it count.
From school tours to student testimonials, video allows schools to showcase their culture, community, and values in a way that static text or images simply can’t.
Here are 8 compelling reasons why your school should invest in video marketing:
Boosts Enrolment with Emotionally Engaging Content
Video builds emotional connection, which is critical when parents are deciding when choosing the right school for their children. Seeing happy students, inspiring teachers, and real classroom experiences can help families envision being part of your school community.
Improves Search Engine Rankings (SEO)
Web pages with embedded videos are 53x more likely to appear on Google’s first page. Search engines prioritise engaging, rich content and video checks all the boxes.
Smart Tip: Include transcripts and optimised video titles/descriptions to enhance keyword relevance.
Increases Website Engagement and Session Time
Adding videos to your homepage or admissions page can significantly boost time on site, reduce bounce rates, and increase form conversions. Parents are more likely to explore further when they see authentic and engaging visuals.
Builds Trust and Transparency
Video allows you to be genuine and transparent. Prospective families want to hear directly from your school leadership, students, and alumni. A simple headteacher welcome video can go a long way in creating connection and credibility.
Enhances Social Media Performance
Social platforms like Instagram, Facebook, and TikTok prioritise video content in their algorithms. Sharing clips of student performances, behind-the-scenes moments, or campus events helps amplify your reach and engagement.
Makes Virtual School Tours Possible
With many families relocating or exploring schools remotely, a well-produced virtual school tour can bridge the gap. Showcase your facilities, staff, and student life with drone footage, walkthroughs, or narrated experiences.
Amplifies Your School’s Unique Selling Points (USPs)
Every school has something special; whether it’s a STEM program, outdoor learning, music excellence, or pastoral care. Video lets you highlight these strengths visually.
Smart Tip: Use short video series to focus on each USP, and feature students or teachers connected to that area.
Improves Communication with Current Parents
Use video to share event highlights, provide school updates, and celebrate student success.This improves engagement and strengthens community ties.
With studies showing that video increases web engagement, retention, and conversion, schools that invest in video marketing gain a clear edge. From boosting open day attendance to driving online enquiries, the benefits are measurable.
Discover how we helped the CFBL to generate admission leads using video marketing.
If you need help with developing your video marketing strategy, our Digithrive For Schools team can help. Contact us here