When do you need to migrate to Google Analytics 4?

With a July deadline looming, you might have heard that Google is updating Google Analytics from Universal Analytics (GA3 or UA) to their new upgraded version. The upgraded version is called Google Analytics 4 (GA4). 

But what does Google Analytics 4 do, and when do you need to migrate by? Here’s everything you need to know.

What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google Analytics. It is designed to help businesses better understand their customers’ behaviour across different platforms and devices. GA4 uses machine learning to provide insights into user behaviour and to help businesses make data-driven decisions.

What is the deadline for migrating to GA4?

On July 1st 2023, GA4 will be the new standard, meaning all Universal Analytics properties will no longer receive data. However, 360 Universal Analytics properties will still be active until July 1st 2024. However, it’s a good idea to move your data and set up GA4 as soon as possible. 

What are the benefits of GA4?

Improved cross-device tracking: GA4 uses machine learning to help businesses better understand how users interact with their website. This includes tracking on mobile, desktop, and tablet.

Enhanced data privacy features: GA4 has several new features to help businesses comply with data privacy regulations, such as the ability to automatically delete user data after a set period of time.

More detailed insights: GA4 provides more detailed insights into user behaviour. This includes information on how users engage with your website and which actions they take.

Simplified reporting: GA4 has a new reporting interface that is designed to be more intuitive and user-friendly. The platform’s home screen provides businesses with a quick overview of their website or app’s performance, with metrics such as active users, engagement, and revenue displayed prominently. The new reporting interface also includes a customizable dashboard that allows businesses to create their own reports and visualisations. This feature provides businesses with more flexibility in the way they view their data, allowing them to focus on the metrics that matter most to them.

Integration with Google Ads: GA4 is fully integrated with Google Ads, allowing businesses to measure the performance of their advertising campaigns more accurately. The platform provides businesses with insights into how users interact with their ads and how these interactions translate into conversions.If you have not upgraded to Google Analytics 4 by July 1st, 2023, your website will not be able to collect any new data past that date. Your website will still use Universal Analytics, but only to track information from before July 1st, 2023.

The integration with Google Ads also means that businesses can use the platform’s machine learning capabilities to optimise their ad campaigns. GA4 can identify which ad creatives and targeting options are most effective at driving conversions, allowing businesses to make data-driven decisions about their ad spend.

What are the next steps you need to take?

Overall, GA4 can provide significant benefits and help you better understand and optimise your digital performance. If you do not make the transition to Google Analytics 4 before July 1st, 2023, your website will no longer be able to collect new data/information after this date. The current Universal Analytics will still be working, but it will only be able to record data that has been gathered before the deadline of 1 July 2023.

Here at Digithrive we are able to take the worry out of your hands and migrate your GA to GA4. To speak to one of the team about this click here.

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