LinkedIn profile examples for schools

6 examples of schools with excellent LinkedIn profiles 

Having exposure on LinkedIn will help your School increase its visibility online to prospective families. 

This platform has over 930 million members worldwide and you wouldn’t want to miss the opportunity of being part of it. 

While LinkedIn is being branded as ‘the professional platform‘ that helps professionals network with each other, it can also provide a great opportunity for your School to become discovered by parents who are active users on the platform. 

Plus, your School will appear on top of web searches if you have a LinkedIn company page. So, you increase your chances of getting discovered not only by LinkedIn users but also by parents who are looking for schools for their children. 

In this article, we share our top tips on making the most of it and give you six examples of optimised school LinkedIn pages. 

How to create a LinkedIn profile for schools

Your LinkedIn company profile should have: 

A compelling company description: Your LinkedIn Company Page should have a concise description that highlights your School’s history, values, number of teaching staff, and other unique selling points. This includes any financial aid that your School offers. A good starting point is to direct the user to your website by adding sentences like ‘See our website for further details’. Simple phrases like this encourage them to click on your website and learn more about your School. 

A visually appealing banner and logo: Use a high-quality logo image as a profile photo and a good image that shows your School grounds as a LinkedIn banner. 

Post regularly: Highlight the main events that are happening at your School. This could be a conference that your teaching staff attended when your applications are open, or any awards that your School has gained. You can also pin the posts that performed the best so that they appear when someone visits your School’s LinkedIn profile. 

Community Engagement: Engage with your community by responding to comments or reposting posts from your staff that your audience might be interested in. 

Encourage your staff to support your online presence on LinkedIn: LinkedIn has the option whenever you post something new to click on the ‘Notify your employees’ button and make them aware of your new post. Your staff can comment, like, or repost your posts to help your posts generate more impressions. But to make this LinkedIn option work, you need to ask all your staff to add their positions and their workplace on their personal LinkedIn profile. 

Here are a few examples of optimised school LinkedIn profiles to dive into: 

Harrow School 

Harrow School is a full-boarding school based in London. https://www.harrowschool.org.uk/

Mayfield School

Mayfield School is an independent boarding school in East Sussex. https://www.mayfieldgirls.org/ 

Sevenoaks School 

Sevenoaks is a coeducational and boarding school in Kent. https://www.sevenoaksschool.org/

Winchester College 

Winchester College is an independent boarding school in Hampshire. https://www.winchestercollege.org/

City of London School 

City of London School is a private day school for boys in London. https://www.cityoflondonschool.org.uk/

Haberdashers’ Aske’s Boys’ School

Haberdashers’ is an independent day school for boys in Hertfordshire. https://www.habsboys.org.uk/

By sharing your achievements on LinkedIn it helps your School attract new students. A well-maintained LinkedIn presence isn’t just a plus, it’s a powerful tool that can make a school stand out and thrive in the competitive landscape of independent schools. If you don’t know where to start, have a look at these LinkedIn profiles for some inspiration. 

If you would like more professional tips on marketing your School do get in touch with the Digithrive For School’s team who are always happy to help. Contact us here

DFS - Blog - 5 Benefits of Marketing Automation for Schools - 01 (1)

5 Benefits of School Marketing Automation with Latest Tools

From how your School can be successful in an increasingly competitive market, to how you can get smarter with posting on social media, there are dozens of things that a school marketeer must handle. Marketing a school can become undoubtedly overwhelming!

Using school marketing automation tools can help you overcome this struggle and get back to work. 

Automation isn’t just about staying on track, it’s a useful tool that will help you improve your communication with your team, increase your engagement with prospective parents and students, and enhance the efficiency of your school marketing campaigns.

In this article, we will explore some of the benefits of using automation in school marketing. 

Enhanced personalisation with school marketing automation

Effective school marketing is all about sending the right message to the right families at the right time. By sending general messages you’re risking your school marketing campaigns going unnoticed by prospective parents and students. Personal touches are always appreciated. Small details such as the first name of your recipient can work in your favour. By adding an extra layer of care you’re making a long-lasting impression. 

According to Snov.io by personalising emails, marketers have seen an 82% increase in open rates of their email marketing campaigns. HubSpot is one of the tools where you can start building a personalised communication channel between your School, and not only existing parents and students but also prospective parents and students. 

Enhanced time efficiency whilst the clock is ticking

It can seem like you’re pushing your limits when you undertake repetitive tasks. Sending follow-up messages to interested students and parents can be time-consuming. Automation can free up your time to focus on more strategic planning. Automating email sequences when a student or a parent visits your website can help you nurture your leads and increase your enrollments. 

All marketing materials in one place

By using software like HubSpot and having all marketing materials in one place, you can maintain a consistent brand image. From email campaigns to social media posts across LinkedIn, Instagram, and Twitter you can build a consistent voice and define your School’s vision and goals, leaving no room for speculation by prospective parents and students. What’s more, you can track your performance at the same time!

Improved engagement and communication

How can marketing automation enhance your communication with prospective students and their families? In actual fact, much of your communication with them can be automated. This will help you increase the frequency of your communication – as it can save you hours of manually sending messages through multiple channels. 

For instance, you can implement automated email nurturing campaigns that engage parents and students at various stages of the admissions journey. When a family initially expresses interest in your School by downloading a brochure or attending an open day event, the automation system can send a series of personalised emails.

These emails may include information on your School’s unique curriculum, success stories from current students, and invitations to virtual campus tours or Q&A sessions. The automation system can adjust the content and timing of subsequent messages, ensuring that each family receives the most relevant information and feels genuinely supported throughout their decision-making process, ultimately increasing the likelihood of admission.

Data-driven decision making

You can track real-time data, which gives you the ability to understand what works the best and what needs to be optimised. By having detailed information about the performance of your campaigns, you can use the data to your advantage.

If you run an email campaign, you can observe the open rates, and the unique clicks on your content. That gives you an enhanced understanding who has connected with your content. On the other hand, if your numbers are not satisfying, you can do an A/B test by changing the subject lines, CTAs or visuals, segment your target audience, and understand which improvements you need to make.

Where to start with school automation marketing? 

ParentMail: It allows schools to send messages, notifications, newsletters, and updates to parents and guardians through various channels, including email, SMS, and a dedicated app.

EdSurge Product Index: This is a platform that helps schools discover and evaluate education technology solutions. It can automate the process of researching and identifying tools that can enhance your admissions process or student engagement.

SchoolCloud: It streamlines the admissions process by allowing schools to create online application forms, manage admissions documents, and communicate with prospective families. It also offers features for virtual parent-teacher meetings.

Hootsuite: Provides schools with a platform to schedule social media posts, monitor engagement, and analyse the performance of their social media content.

Want to learn how you can make the best use of school marketing automation? Let Digithrive For Schools teach you the best practices of school marketing automation. Book a free consultation here